MEDICAL MARKETING THROUGH MASS COMMUNICATION


                               

Dr. Aarti Mishra

www.marcodoc.org

google.com/+AartiMishra

Linkedin/doctorsword

* Dr. Aarti Mishra is the first person in India to start

Healthcare marketing exclusively for Medical professionals (Doctors/ Polyclinics/Nursing Homes/Hospitals) through Mass Communication.

   

                     

         

·        Dr. Mishra, who did P.G.D in Mass Communications from Punjab University, Chandigarh after doing B.D.S said-

 * Publicity is thousand times more effective than advertising because it is endorsement by a 3rd party. The third party is the Media-Print Media, Internet, T.V and Radio.

*  Publicity helps in building brands. Huge amounts of publicity helped in building the 'Microsoft' brand.

 * The name of my PR and Marketing firm is DR.PR. It provides the following services to  medical professionals-

a)   PR Consultancy ( Useful & Personalized  inputs for enhancing your medical practice)

      b) Professional Online Press-Releases to inform millions of      people about the services you offer.

                 
                                             

                            

          

     c)  Social Media Marketing in the form of blogs.

                             

                                             
                                 

                                

    * According to social Media Experts, in 2014, Blogging will   be one of the most important ways of promoting a business.

    * A blog tells people, who you are and what you stand for.

d) Health articles for National and Regional Newspapers & Magazines

e)    Interviews for doctors on T.V and Radio

 

·       Dr. Aarti Mishra further added, “Mass  Communication includes-

a)     Communication through Print Media ( Newspapers & Magazines) in the form of news, Press-Releases and Health Articles) 

 

b)     Communication through Internet ( in the form of online press-releases, blogs, social media marketing and web-sites)

c)      Communication through T.V and Radio (in the form of news and interviews)

 Using all the media-Print, Internet, T.V and Radio gives maximum exposure to medical professionals in today’s competitive world”